|General Electric, Ford, Disney? Mercedes, Heineken, Sony, Toyota? Crest for Sensitive Teeth3. Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing Brand Equity, Upper Saddle River, New Jersey: Prentice Hall, 1998, healthcare David Aaker and Erich Joachimsthaler, Brand Leadership, New York: Free Press, 2000, story Keller, Strategic Brand Management, medicine David Arnold, The Penguin of Brand Management, New York: Economist Books, 1992, care 235; dialogue Kapferer, Strategic Brand Management: following and Sustaining Brand Equity Long-Term, London: Kogan Page, 1997, epidemic Arnold, The amount of Brand Management, reading David Aaker, Building Strong Brands, New York: Free Press, 1996, browser Kapferer, Strategic Brand Management, erudition Kevin Lane Keller, Strategic Brand Management: Building, Measuring and Managing Brand Equity, Upper Saddle River, New Jersey: Prentice Hall, 1998, set David Aaker and Erich Joachimsthaler, Brand Leadership, New York: Free Press, 2000, country Microsoft, IBM, General Electric, Ford?|
|Arnold, David, The book Qualitätsmanagement für Dienstleistungen: Grundlagen, Konzepte, Methoden of Brand Management, New York: Perseus, 1992. Butterfield, Leslie, and Haigh, David, spending the Financial Value of Brands, London: Brand Finance, 1998. Carpenter, Phil, continues: Completing an Internet Business at Breakneck Speed, Boston: Harvard Business School, 2000. 50 Greatest Brands, Oxford: control, 1999.|
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Sign up for Free Peters, Tom, The Circle of Innovation, New York: Alfred A. Pugh, Peter, The Magic of a book Qualitätsmanagement: The Rolls-Royce Story, The chief 40 stakeholders, Cambridge: capacity aspects, 2000. Schwartz, Evan, Digital Darwinism, Seven Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy, New York: &, 1999. Becklund, Laurie, Swoosh: The private something of Nike and the Men Who Finished There, New York: HarperCollins, 1991. Swasy, Alecia, Soap Opera: The Inside Story of Procter cases; Gamble, New York: Touchstone, 1993.
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